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Hemel Support Centre
Marketing Executive
Up to £22,000 per annum (Dependent on experience) plus great benefits
35 hours per week
Full Time
About The Role

Hollywood Bowl Group is the UK’s leading ten-pin bowling business, with 61 centres operating under the Hollywood Bowl and AMF Bowling brands as well as 3 mini golf centres under the Puttstars brand.

Specialising in modern, high quality bowling centres, Hollywood Bowl has built a reputation for delivering outstanding family entertainment in venues that, due to their unique nature, are also aspirational leisure destinations for young adults and perfect for corporate parties and events.

Hollywood Bowl has modernised the customer bowling experience. Centres offer state-of-the-art booking systems, premium American diners, licensed bars, Costa Coffee outlets and exclusive pre-bookable VIP lanes, some with digital experience enhancers, bringing bowling into the 21st Century.

Hollywood Bowl Group is currently investing in its estate, refurbishing and rebranding around eight centres and opening two – three new centres each year.

About the Role

Reporting to the Marketing Manager – Brand & Campaigns, this role will bring a high calibre of general marketing support to the marketing team.

The primary responsibility of this role is to work across the full marketing mix to implement and develop Hollywood Bowl Group’s (HBG) marketing support for its bowling centre/mini golf teams and to implement tactical campaign activity to support the retail calendar and national marketing plan.

This role will proactively manage marketing information systems for the team, and support the execution of effective marketing campaigns, on HBG’s behalf to its customers and team members to achieve marketing’s goals and objectives.

It’s essential that you can work in a fast-paced environment, work within agreed financial budgets and time deadlines and can demonstrate sound marketing expertise, commercial acumen and a strong customer service ethic.

Key roles and responsibilities

Support  the Marketing Manager – Brand & Campaigns and Marketing Executive in the implementation of the national marketing plan and retail calendar
Own the marketing information system for the team, including keeping up-to-date and accurate information on centres and the systems they use
Support Marketing Executives with implementation of marketing campaigns, including for key campaigns, key trading dates, local centre initiatives, centre investments
Brief designers to create marketing assets for campaigns, investments and across all product categories; Bowling, Mini Golf, Food & Drink and Amusements, and for a range of audiences and channels
Campaigns will include planning across paid media channels e.g. social media, out of home (OOH), radio and press, POS and merchandising, content creation via external graphic designers and influencers/bloggers/vloggers
Report on marketing activities to monitor and measure their effectiveness
Demonstrate sound commercial awareness throughout marketing activities
Support centre and regional teams with tactical marketing initiatives for attraction/engagement/retention of customers, administering requests from centres using marketing support systems
Monitor and keep key systems updated, including online print and stock management ‘toolkit’ to meet the needs of centre team; update the centres digital screen clips CMS; update the image and assets management library
Support the relationship with the print and print management supplier
Identify and champion opportunities to enhance customer experience
Own the maintenance of the marketing pages of the organisation’s intranet
Accurately log and code marketing invoices
Proof read marketing copy, accurately checking pricing and key customer facing information
Support the Marketing Executive with monitoring and timely replenishment of stock to support centres
Support with internal communication of marketing initiatives
Support with arrangements for meetings, focus groups and workshops Be an ambassador for the brand  

About you

We’re a business built around having fun and making the good times roll - so, we’re looking for an engaging, vibrant CRM Executive to enhance this creative team! It is essential you have a proven track-record in a fast-paced ecommerce business, as we're soaring at a rapid rate! We’d also like to see:

With over 60 centres nationwide and the recent launch of Puttstars, our brand-new indoor mini golf concept; Hollywood Bowl Group is an ever-evolving, market-leading leisure business, trading well ahead of our peers. In a challenging marketplace, we are currently a £130m turnover business, and growing.

  • Excellent MS Office skills MUST include excellent proficiency of PowerPoint, Word and Excel
  • Demonstrable organisation and time management experience
  • Excellent communications skills both written and oral
  • Highly organised with excellent attention to detail

The Perks?

Along with a competitive salary, you can expect:

  • Free Bowling!
  • Team Member Discount Card - 30% off Food & Drink!
  • 20 days’ holiday + 8 Statutory Bank Holidays (increases with length of service)
  • Contributory Pension Scheme
  • Healthcare Cash Plan

Don’t miss out on the opportunity to become part of the driving force behind this market-leader – apply now!

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